What Are Tubing Mascaras? And Do They Work?

Friday, May 12, 2017

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Whilst I've always maintained that I've never needed to look beyond high street brands for effective and reliable mascaras, there's always been a type of mascara that I had never tried and have always been curious about.

I first learnt about 'Tube/Tubing Mascaras' from Sali Hughes' Guardian Beauty Column years ago and could never wrap my head around the technology she described but her reason for preferring to use only tubing mascaras was that they were the only ones she found to not smudge on her. She always carefully distinguished tubing mascaras from waterproof mascaras but again, in my ignorance, I failed to understand the difference.

That was until I tried a tubing mascara and now I can see what all the hype is about (and can see myself changing my mascara mantra because of it!).

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What are tubing mascaras & how do they differ from regular mascaras?

The technology behind tubing mascaras is really fascinating and once you've used it, removed it and experienced the whole tubing process, you may still find yourself in awe like I am. I've been using Trish McEvoy Lash Curling Mascara - Jet Black* and it's been an eye-opening (aaah! I couldn't resist!) experience as I would never have believed a mascara could work like this if I hadn't tried it. 

A traditional mascara formula is one that usually combines pigment, waxes, oils and fibres which are painted onto the lashes to make them appear thicker or longer etc., and these are most of the ones we can go and pick up in Boots & Superdrug. The lashes are essentially temporarily dyed with colour and the fibres adhere to the lashes. To remove this product you will need to use an oil-based eye makeup remover or a micellar water which will break down the oils, waxed & pigments. You will see the colour smudge and stain your eye area as you work away at removing the mascara.

A tubing mascara formula contains flexible polymers that literally coat each lash, and the rather more gloopy and wetter formula dries and shrinks around each lash, forming a tube. So instead of painting the lashes with product, the product takes the shape of the lashes ensuring a more effective performance. Each tube can be built up with extra product easily too because the formula dries and shrinks to fit, compared to fibres which can make mascaras prone to clumping.

Astonishingly, this product can be removed only with some warm water and most fascinating of course is how you can remove each tube with your fingers. It's mind-blowing to me having used traditional mascaras all my life. There's no mess, no smudges and no mascara stains all over the face to clear up. It's thoroughly refreshing!

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Do they work?

I love how defined and volumised my lashes are after using Trish McEvoy Lash Curling Mascara - Jet Black* and I find the tubing process really helps to bulk up my lashes without relying on clumping to build them up. I don't generally use a lash curler but find this mascara really lifts and curls my lashes for a dramatic but not unnatural eye opening effect. It is also very gentle on my eyes and doesn't weigh them down like some other mascaras can.

The best thing about this mascara is of course the fact that it doesn't budge or smudge or smear or flake off throughout the day. Tubing mascaras are known for their lasting power and I can vouch for how well they perform since I've twice cheekily napped wearing this mascara (don't judge please - exhausted mummy here who has to make use of every spare minute wisely) and woken up to see all eyeshadow and eyeliner smeared off but this mascara completely in tact. Amazing!

I've even tried to pull this mascara off my lashes but the formula adheres so well, that I can't do it without pulling out my eyelash! So it really is sweat-proof, waterproof, smudge-proof, heat-proof and resistant to anything else that could ever threaten your mascara game.

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Who should think about using tubing mascaras?

As soon as I first tried this and realised it's lasting power and ease of removal, I thought of my sister. She has sensitive eyes, that are prone to watering and itching throughout the day, and she generally finds eye products smudge on her oily eyelids. This mascara would be perfect for her and anyone who has similar issues.

It isn't irritating at all so if you generally find mascaras to give you that hideous urge to scratch your eyes out, I would highly recommend a tubing mascara. This doesn't budge so if you're someone who needs your mascara to withstand everything and anything the elements can muster up, including but not limited to gym sessions, awkward social gatherings, 12 hours in an overheated office, emotional weddings, tiring parties, tropical expeditions and/or a monsoon, then this could be the one for you.

I never thought I'd find a mascara to make me question my love for the amazing Maybelline Lash Sensational which has been my firm favourite all round these past couple of years. And whilst I will still use that for everyday, tubing mascaras will be my special event/long wear option from now on.

The tricky part of course is finding one for you because most tubing mascaras are made by the higher end brands but not generally labelled or named as tubing mascaras. I'm quite happy with this Trish McEvoy one and can see myself purchasing this for continued use in the future.

Have you ever tried a tubing mascara? If so, which one(s) do you recommend and do you prefer them to traditional mascaras? If you haven't tried tubing mascaras, would you like to? I'd love to know...

Sal xxx
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*This post contains PR/Gifted items. All opinions are my own & 100% honest. Please see my Disclaimers for more information.

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