Review | Lime Crime Velvetines & New Girls Girls Girls Collection

Monday, November 14, 2016

review best liquid lipsticks lime crime velvetines

Regular readers might find this hard to believe but I'm a bit of a liquid lipstick fan ;) haha! So when someone says this is the best formula over one from my wish list I struggle to resist trying it out for myself. This is exactly what happened here. My beautiful friend @beaussima told me these are her favourite liquid lipsticks and that they're far superior to the ABH ones I had my eye on. As soon as she swatched this new collection, I knew I needed it in my life and here are my thoughts on the formula, packaging, performance and my overall experience with these liquid lipsticks so far.

First of all, Lime Crime isn't a brand I'm familiar with at all. I've heard they've been the centre of some controversy in the past but again, I don't know enough to comment. Recently, here in UK both BeautyBay and ASOS have started to stock the brand but I wouldn't have bothered if I hadn't gotten the stamp of approval from Nassima. Fact.

lime crime velvetines liquid lipsticks

I ordered these directly from the Lime Crime site which is based in US. I believe the Girls Girls Girls collection can only be bought from their site while the regular shades, like Riot which I have here also, can be bought from the UK stockists too. Shipping was around $10 and it arrived within a week of ordering with no customs charges. Yay! The box it arrives in is stunning and even though it seems like something so small, for a beauty addict/shopaholic like myself the whole experience is a big part of it and that includes a pretty box!

best liquid lipsticks lime crime velvetines asos beautybay


lime crime velvetines uk review

The Velvetines come in incredibly beautiful boxes and again, whilst that's not important in terms of the product performance, it's still a nice touch that makes the whole product seem better already. The tubes are frosted glass with metallic lids with the same floral design as the boxes. You can see the shade through the frosted glass though you can't distinguish the shades this way and on the bottoms they have pink stickers to indicate the shade name. I like it all round as they definitely have worked on branding and making sure their lipsticks stand out from the crowd. They also have a doe foot applicator, a regular one, making it helpful to apply the lipstick with control and relative accuracy.

My one gripe...and it's a big one:

These only contain 2.6ml of product!!! And given that they retail for $20/£15 each, that's pretty pricey for such a small amount of product.
For example ColourPop = 3.2g but they're $6 a piece. The best is theBalm = 7.4ml for £13 and there's Kat Von D = 6.6ml for £16 which gives you more than double the amount of Lime Crime for only £1 more. Its shocking that they contain so little product but also similar to this is Stila = 3ml for £16!


I think it's fair for me to state I love this formula and it's among the best liquid to matte lipsticks I've tried yet. They're pigmented and easy to apply without any dragging or building up. They're quite runny generally, only 2 of the shades I have are more mousse like in texture. So they set on the lips beautifully and I can easily reapply to build up the colour or fix the edges without it becoming a hideous mess. They have a very sweet scent, like vanilla candy very much like NYX Soft Mattes. They dry down to a properly matte finish, and while they remain a little tacky when you purse your lips together, I find these to remain well-adhered to my lips. The lighter shades can settle in the cracks of my lips but if you have more plump, youthful lips you'll find that not to be the case at all. Mostly I love how lightweight and comfortable these are on the lips that I forget I have anything on. All in all, I'm obsessed with the formula.

liquid lipstick NC40 swatches medium skin


Surprisingly these last incredibly well on my lips because generally my lips aren't able to host any lipstick for more than an hour or so without me having to re-apply. I've managed to go a full 6 hours with these on, with only a tiny bit of lipstick wearing away in the middle of my lips because I had eaten, but the colour remaining mostly in tact. These are not drying on the lips like some other formulas I've tried, though after a few hours I do start feeling the need to apply a balm or just put on another layer of these. The finish they give the lips is very velvety as the name suggests and they make my lips appear plumper. Some liquid lipsticks actually do the opposite to my lips so I'm super impressed with these. I get little to no transfer with these which is great for kissing my girls who hate when I chase them around with lipsticks that end up on their cheeks or clothes lol! Also, you need a good oil based remover to cleanse these off at night as they're formulated to cling on all day.


Lime Crime Velvetines - Riot | $20 (available on ASOS for £15)

This is the only shade I picked from the regular line that caught my attention. It's described as a "red brown" shade by Lime Crime and what makes it stunning is the fact that it has a beautiful touch of pink about it. This shade would suit all skin tones and I love that it's the kind of lipstick to wear when you don't want to wear a nude or a bold but you want some colour on your lips. This is a beautiful shade that I can see myself using a lot!

lime crime riot vs cindy, lime crime riot swatch nc40

Lime Crime Velvetines Girls Girls Girls Collection | $75 (all shades sold separately $20 each)

Lime Crime Velvetines Girls Girls Girls collection review and swatches

This collection is Lime Crime's answer to a lack of wearable nudes in their line-up, presenting a set of 5 warm neutral lipsticks with something for every skin tone.

Lulu - Peachy Beige

This is far too light for my skin tone and has a touch of pastel in it making it a definite no-go on my hyperpigmented lips. It would be great for lighter skin tones or those brave souls who love to ombré.

Elle - Apricot Nude

This is a beautiful peachy nude shade that is about as light as I could go. Because its a lighter shade, it does settle in lines more obviously than the others but otherwise a long lasting pretty nude shade I can rock with a very neutral look.

Sasha - Toasted Rose

This is that pink shade I seem to collect from every brand. That balanced rosy pink with a hint of brown that complements most skin tones. This is an everyday shade for me.

Gigi - Taupe Mauve

This is the very on-trend mauve shade with a purple undertone that everyone is obsessed with. The shade is well balanced and could work for most skin tones, appearing more nude for darker skin tones and more bolder for lighter complexions.

Cindy - Terracotta Brown

Recently I've been all about these deeper orange brown nude shades and I'm so glad to have this beauty in my collection. It's perfect for Autumn with that spiced pumpkin look about it. This would suit everyone and is my favourite from the bunch.

lime crime velvetines girls girls girls swatches nc40 medium skin deeper skin, elle, cindy, lulu, sasha, gigi swatch


I haven't been able to hide my happiness with these very well to make this conclusion a surprise. I love them. They remind me of the Ofra Liquid Lipsticks which are also very comfortable though more on the creamy & moussey side of things. I'd say it's the closest formula to the Kat Von D Everlasting Liquid Lipsticks in texture, comfort & longevity.

I've already got my eye on a few more shades to get soon. It's a shame they contain such a small quantity of product though, which will forever make me angry, but the formula can't be faulted. I highly recommend you check them out if you're still searching for a matte liquid lipstick that isn't going to be a painful ordeal or indeed a high maintenance affair. 

Have you tried any Velvetines? What is your favourite shade? What shades do you have your eye on? Let me know...

Sal xxx

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  1. I bought three of their liquid lippies before all the controversy and really liked them. I have purchased anything since, but these colors are so beautiful! I do like their formula a lot, but you really do get a tiny amount of product!

    Nida | Caked To The Nines

    1. Its a shame that the quantity of product is so small as it really is the only thing to let them down. xxx

  2. The formula sounds dreamy, I love that you picked all the nudey type colours Sal, you're a girl after my own heart. Not happy about the product you get, but I hate really drying lip products so might have to give this a try. I haven't tried Ofra or Kat Von D either! Thanks for sharing, you should do a Best and Worst Liquid Lipsticks post, I would appreciate your intel! Hope you had a great weekend xxx

    ALittleKiran | Bloglovin

    1. Thats a fab idea...I'll deffo think about putting that post together at some point. I'm glad you find my opinion worth reading hehehe! xxx

  3. Cindy and Gigi are stunning shades! I've heard a lot about lime crime (mainly about the controversy) but know nothing about it really! That's a shame that the product amount is so little but at least the formula is good! xx

    1. I really can't fault the formula but yes, its a shame its such a small amount for that price point. xxx

  4. They sound awesome!!!! And the colours all look so wearable, well apart from Lulu, maybe the Primark Brown Lip Liner could fix it?? But yes Riot be mine!!! Wonderful post as usual Hun!!!! Xxxx

    1. I'm actually trying to sell Lulu so I won't get to try the lip liner...which I have still yet to pick up! LOL! The formula is incredible and yes, Riot you will adore. xxx

  5. I love the look of liquid lipstick but hate how they feel when I wear them.
    I might give these one a try, but I don’t think I´ll bother ordering them all the way from America.
    Great review!
    Vanessa x |

    1. I know what you mean, I'm forever searching for the most comfortable formula. You should try ColourPop Ultra Satin formula hun...not drying at all! xxx

  6. Cindy and Gigi look like my kind of shades. I'm yet to try anything by Lime Crime but their packaging always looks on point.

    Rhi x

    1. Its so gorgeous right...I love how eye-catching it is xxx

  7. I didn't realise you get so little! Thats crazy given the price. I only have riot but i need more shades! The formula is amazing! I actually have a liquid lipstick post coming tomorrow and I've basically said the same thing as you, about Riot haha xx

    LPage Beauty

    1. Riot is the best shade for sure ;) and yay! We are definitely on a wavelength you and I hahaha! xxx

  8. Cindy and Sasha in particular are calling to me! I only have one of these (Riot) and although I'm not sure I could justify buying the bundle right now, hopefully a UK stockist might start selling the individual shades and they'll be going straight on my Christmas list! :)

    Jasmine xx

    Jasmine Talks Beauty

  9. Oh Sal, why, oh why?? Now I have more lipsticks on my wish list, LOL!
    I know I will love the formula because it seems like we have similar preferences and I've been eyeing already a few shades from them for months :) x

    Mummy's Beauty Corner

  10. My all time favourite liquid lip, you've definitely given me a few new shades to add to my christmas list!

    Kirsty |

  11. I love all these shades and have heard so much about lime crime but haven't had a chance to buy them yet! Thanks for sharing x


  12. Amazing sound. Loved all these shades. Lovely review.

  13. Ever since the whole lime crime scandal i have hardly heard anything about this brand. Those nude shades look absolutely gorgeous! Like right up my alley, i so need to pick up a few.

  14. I've stayed away from Lime Crime since I've found them to be a controversial brand-- but I have heard really great things about their Velvetines! That's a shame that they come with so little product, but the actual product does sound like it's worth it :) I love the outer packaging. The roses are so gorgeous!

    Mili | Sharmtoaster

  15. I absolutely love Lime Crime (I am all about the vibrant colors!). These are some gorgeous swatches you have here xx

  16. I really don't want to buy anything from Lime Crime because of their sketch business, however, I have always wanted to try a Velvetine. They look wonderful!

    Laila from Townhouse Palette

  17. Riot looks like such a stunning shade!!

    Grace x

  18. I've not heard a lot about this brand before and I think it's a little ridiculous how much product you get in these! But I must say gigi and riot are such beautiful shades and the packaging is lovely!
    Charlotte //

  19. Oh my god those colours are amazing, I love wearing ones similar to them! You are doing a wonderful job with your blog, keep it up lovely! x

  20. Interesting! I haven't tried Lime Crime yet but it lands on my wish list now! I think I like lulu the best ❤

  21. The colours in this post are just wow and I love your shade choices! Cindy and Elle look so pretty. But damn they are some stingy ass people to make em only 2.6ml of product and they aren't cheap either! Great detailed post as usual. I know I'll be referring to this post if I plan on getting any! Xxx

  22. I feel like I'll own their entire collection soon enough, they're just so lasting! ♡


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Sal xxx