Review | Lime Crime Velvetines & New Girls Girls Girls Collection

Monday, November 14, 2016

review best liquid lipsticks lime crime velvetines

Regular readers might find this hard to believe but I'm a bit of a liquid lipstick fan ;) haha! So when someone says this is the best formula over one from my wish list I struggle to resist trying it out for myself. This is exactly what happened here. My beautiful friend @beaussima told me these are her favourite liquid lipsticks and that they're far superior to the ABH ones I had my eye on. As soon as she swatched this new collection, I knew I needed it in my life and here are my thoughts on the formula, packaging, performance and my overall experience with these liquid lipsticks so far.

First of all, Lime Crime isn't a brand I'm familiar with at all. I've heard they've been the centre of some controversy in the past but again, I don't know enough to comment. Recently, here in UK both BeautyBay and ASOS have started to stock the brand but I wouldn't have bothered if I hadn't gotten the stamp of approval from Nassima. Fact.

lime crime velvetines liquid lipsticks

I ordered these directly from the Lime Crime site which is based in US. I believe the Girls Girls Girls collection can only be bought from their site while the regular shades, like Riot which I have here also, can be bought from the UK stockists too. Shipping was around $10 and it arrived within a week of ordering with no customs charges. Yay! The box it arrives in is stunning and even though it seems like something so small, for a beauty addict/shopaholic like myself the whole experience is a big part of it and that includes a pretty box!

best liquid lipsticks lime crime velvetines asos beautybay


lime crime velvetines uk review

The Velvetines come in incredibly beautiful boxes and again, whilst that's not important in terms of the product performance, it's still a nice touch that makes the whole product seem better already. The tubes are frosted glass with metallic lids with the same floral design as the boxes. You can see the shade through the frosted glass though you can't distinguish the shades this way and on the bottoms they have pink stickers to indicate the shade name. I like it all round as they definitely have worked on branding and making sure their lipsticks stand out from the crowd. They also have a doe foot applicator, a regular one, making it helpful to apply the lipstick with control and relative accuracy.

My one gripe...and it's a big one:

These only contain 2.6ml of product!!! And given that they retail for $20/£15 each, that's pretty pricey for such a small amount of product.
For example ColourPop = 3.2g but they're $6 a piece. The best is theBalm = 7.4ml for £13 and there's Kat Von D = 6.6ml for £16 which gives you more than double the amount of Lime Crime for only £1 more. Its shocking that they contain so little product but also similar to this is Stila = 3ml for £16!


I think it's fair for me to state I love this formula and it's among the best liquid to matte lipsticks I've tried yet. They're pigmented and easy to apply without any dragging or building up. They're quite runny generally, only 2 of the shades I have are more mousse like in texture. So they set on the lips beautifully and I can easily reapply to build up the colour or fix the edges without it becoming a hideous mess. They have a very sweet scent, like vanilla candy very much like NYX Soft Mattes. They dry down to a properly matte finish, and while they remain a little tacky when you purse your lips together, I find these to remain well-adhered to my lips. The lighter shades can settle in the cracks of my lips but if you have more plump, youthful lips you'll find that not to be the case at all. Mostly I love how lightweight and comfortable these are on the lips that I forget I have anything on. All in all, I'm obsessed with the formula.

liquid lipstick NC40 swatches medium skin


Surprisingly these last incredibly well on my lips because generally my lips aren't able to host any lipstick for more than an hour or so without me having to re-apply. I've managed to go a full 6 hours with these on, with only a tiny bit of lipstick wearing away in the middle of my lips because I had eaten, but the colour remaining mostly in tact. These are not drying on the lips like some other formulas I've tried, though after a few hours I do start feeling the need to apply a balm or just put on another layer of these. The finish they give the lips is very velvety as the name suggests and they make my lips appear plumper. Some liquid lipsticks actually do the opposite to my lips so I'm super impressed with these. I get little to no transfer with these which is great for kissing my girls who hate when I chase them around with lipsticks that end up on their cheeks or clothes lol! Also, you need a good oil based remover to cleanse these off at night as they're formulated to cling on all day.


Lime Crime Velvetines - Riot | $20 (available on ASOS for £15)

This is the only shade I picked from the regular line that caught my attention. It's described as a "red brown" shade by Lime Crime and what makes it stunning is the fact that it has a beautiful touch of pink about it. This shade would suit all skin tones and I love that it's the kind of lipstick to wear when you don't want to wear a nude or a bold but you want some colour on your lips. This is a beautiful shade that I can see myself using a lot!

lime crime riot vs cindy, lime crime riot swatch nc40

Lime Crime Velvetines Girls Girls Girls Collection | $75 (all shades sold separately $20 each)

Lime Crime Velvetines Girls Girls Girls collection review and swatches

This collection is Lime Crime's answer to a lack of wearable nudes in their line-up, presenting a set of 5 warm neutral lipsticks with something for every skin tone.

Lulu - Peachy Beige

This is far too light for my skin tone and has a touch of pastel in it making it a definite no-go on my hyperpigmented lips. It would be great for lighter skin tones or those brave souls who love to ombré.

Elle - Apricot Nude

This is a beautiful peachy nude shade that is about as light as I could go. Because its a lighter shade, it does settle in lines more obviously than the others but otherwise a long lasting pretty nude shade I can rock with a very neutral look.

Sasha - Toasted Rose

This is that pink shade I seem to collect from every brand. That balanced rosy pink with a hint of brown that complements most skin tones. This is an everyday shade for me.

Gigi - Taupe Mauve

This is the very on-trend mauve shade with a purple undertone that everyone is obsessed with. The shade is well balanced and could work for most skin tones, appearing more nude for darker skin tones and more bolder for lighter complexions.

Cindy - Terracotta Brown

Recently I've been all about these deeper orange brown nude shades and I'm so glad to have this beauty in my collection. It's perfect for Autumn with that spiced pumpkin look about it. This would suit everyone and is my favourite from the bunch.

lime crime velvetines girls girls girls swatches nc40 medium skin deeper skin, elle, cindy, lulu, sasha, gigi swatch


I haven't been able to hide my happiness with these very well to make this conclusion a surprise. I love them. They remind me of the Ofra Liquid Lipsticks which are also very comfortable though more on the creamy & moussey side of things. I'd say it's the closest formula to the Kat Von D Everlasting Liquid Lipsticks in texture, comfort & longevity.

I've already got my eye on a few more shades to get soon. It's a shame they contain such a small quantity of product though, which will forever make me angry, but the formula can't be faulted. I highly recommend you check them out if you're still searching for a matte liquid lipstick that isn't going to be a painful ordeal or indeed a high maintenance affair. 

Have you tried any Velvetines? What is your favourite shade? What shades do you have your eye on? Let me know...

Sal xxx

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